It can also be a way to earn an income, gain sponsors or get intriguing job offers. Is it even worth it?
Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown.
Read to the end to access bonus tips for LinkedIn Publishing Posts Therefore, it is imperative to understand what type of content performs best, and how to replicate that magic formula for LinkedIn content success in your subsequent posts. There are already a number of posts on OkDork about viral contenteffective headlinesand how to create great content that drives traffic.
Click to tweet These posts received on average 42, views, comments, andlikes. You should have at least one image in your post. Including 8 images when you publish on LinkedIn is associated with a greater number of LinkedIn shares, likes, comments, and views.
Make sure that 1 of those 8 images is at the top of the post. Many people include an image in the very beginning to act as a sort of header image. Unfortunately, the data indicates that the inclusion of multimedia assets are associated with fewer post views.
Be wary of adding them to your posts. Headlines are often considered the most important part of a blog post. Websites like BuzzFeed and UpWorthy have built their business around crafting content with headlines that entice click-through.
A good headline can make or break a post when you post on LinkedIn. Poll your social media audience or email subscribers. Simply list out several headline options and ask people to click the one they feel most compelled to read.
Buy some AdWords ads and use different ad copy to see which one is clicked more.
When you write a post, publish with one headline, and Tweet the post with varying headlines along with different unique Bitly links. Then edit your post headline to use the version that had the greatest click-through rate.
Back to the LinkedIn data Using headings H1, H2, H3 tags, etc. Post with large word counts perform well. Posts between and words perform the best and gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn Shares. However, neutral language posts tend to see more comments and post views than both positive and negative sentiments.
Likewise, professional photographers use them to capture unique photographs that would be hard to get by walking…" About the topic of drones, it is neither positive nor negative.
It is neutral and all about stating the facts. If the sentiment of your post is not inherently clear to you, there are a number of free sentiment analysis tools you can use to assess your writing, such as AlchemyAPI.
A positive sentiment score will be greater than 0, a neutral score will not have a score, and a negative sentiment will be less than 0. If you are planning to use other social networks to promote your LinkedIn publisher post, which you should, Tweets have the highest correlation to LinkedIn success metrics.How to Start a Successful Blog; Writing Class (1 Day) Writing Class (4 Weeks) How to Start a Successful Blog in By Joshua Fields Millburn · Follow: Facebook, Now that you’ve learned how to start a blog—and why you should start a blog—you can subscribe to The Minimalists via email to receive free essays from Joshua and Ryan.
Become a ProBlogger Since , ProBlogger has been the home for bloggers wanting to create and grow their blogs, and then go professional to make money initiativeblog.com’ve got over 8, posts with blogging advice, tips, and in-depth tutorials alongside the latest blogging trends.
On this blog, for example, many of you seem to be bloggers who want to build a successful blog — and therefore, I would be remiss not to address that problem here. On Zen Habits, many of my readers face problems having to do with simplicity, with productivity and organization, with health and fitness, and so on.
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Are you using infographics in your marketing strategy? Would you like some tips for creating successful infographics? Infographics are all the rage now.
According to Hubspot the number of searches for infographics on Google has increased over %. Infographic production rate increases by 1% everyday..
Companies like to incorporate infographics into their content marketing strategy .